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Benro’s mission statement is simple. Our tripods, heads and related products are designed and built to meet or exceed the needs and demands of professional photographers worldwide.

Originally founded in 1996 as a cooperative tripod manufacturer, Benro developed and began marketing its own brand name, Benro Professional Tripods and Heads, in 2002. As a result of their commitment to quality and performance, Benro has become one of the best-selling brands in China, not to mention a rising star in foreign markets. As a result of our efforts in producing the finest, pro-quality photographic tripods and heads, Benro was awarded the 2005 “Photographer’s Companion Award” for producing what is now widely acknowledged to be one of today’s most successful imaging product lines.

Benro continuously strives to develop lighter and stronger award winning products to meet the needs of the most demanding professional photographers in the world. In 2005, in cooperation with China’s Environmental Protection Agency, Benro once again demonstrated their innovative production abilities by introducing their first basalt carbon tripod. By gathering input from photographers worldwide, Benro has been able to engineer photographic products designed for use by working pros.

Benro has received many prestigious awards including the Chinese government’s “Quality and Reputation Award” in recognition of Benro’s hard-earned reputation for high-quality production standards. Honor and national recognition aside, Benro continues to strive for constant product improvement, innovative design, and commitment to the needs of professional photographers.