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Strictly Business 3: The Agile Photographer: A Multimedia Partner for Business


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September 23, 2011 · Published by ASMP

Jay Kinghorn explains how integrating new roles with your existing photographic services lets you become a trusted partner and adviser to help clients navigate the myriad visual marketing options available, playing an integral and irreplaceable role in your clients’ businesses.

About Jay Kinghorn:


Prolific author, provocative speaker, and Adobe Photoshop Certified Expert trainer, Jay Kinghorn is described by clients as a “digital guru,” a “captivating presenter,” and a “tremendous resource of technical and creative knowledge.” Realizing that a company’s visuals are even more important than their text, he uses his unique skill to help companies and organizations strengthen their workflow processes, automate workflows for print, Web and interactive marketing, and envision and execute creative uses for photography.

As an Olympus Visionary photographer, Jay uses his unique eye to capture the ever-changing landscape of the West and sports like mountain biking and rock climbing. He also presents internationally to various universities and trade associations, and is the primary speaker for ASMP’s Preserving Digital Images Standards and Workflow Project. A thought-provoking and informative speaker, his presentations focus on digital photography workflows, color management, image optimization, and the changing role of photography in this increasingly visual world.

The second edition of his book, Perfect Digital Photography, which he co-authored with Pulitzer Prize winner Jay Dickman, was released in June 2009.

Jay’s blog,, discusses photography workflow, visual literacy, and multimedia tools. His clients include Olympus, Sony, Adobe, Cabela’s, Vail Resorts, the Rocky Mountain Institute, and Pearl Izumi.

He is often found climbing the rock walls, biking the trails, or skiing near his home in Salt Lake City, UT.

Read Jay’s blog.
Follow him on Twitter: /jaykinghorn.

View More Videos from ASMP's Strictly Business 3 Conference:

Adaptation: New Skills for the Changing Media Landscape, with Tom Kennedy

The Agile Photographer: A Multimedia Partner for Business, with Jay Kinghorn

The Artist Lost and Found, Part I, with Sean Kernan

The Basics of Copyright, Licensing, and Pricing, with Susan Carr

Breaking into the Biz, with Judy Herrmann

Business Basics Primer, with Judy Herrmann and Richard Kelly

The Future of Licensing, with Susan Carr and Richard Kelly

Making People Love You Madly, with Colleen Wainwright

Multimedia and Digital Video Primer, with Jay Kinghorn

Reality: The New Negotiation Is Sales, with Blake Discher

Secrets to Driving Traffic to Your Blog, with Rosh Sillars

Strategic Reinvention, with Judy Herrmann

Featured photographer: Jay Kinghorn

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