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Strictly Business 3: Adaptation: New Skills for the Changing Media Landscape


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September 23, 2011 · Published by ASMP

Visual journalist Tom Kennedy honestly confronts the challenges of the continual media changes while simultaneously offering inspiration and hope for new roles as imaging professionals.

About Tom Kennedy:

Tom Kennedy is an internationally known visual journalist with extensive experience in print and online journalism, including positions as Managing Editor for Multimedia at The Washington Post and Director of Photography for the National Geographic Magazine. He has created, directed, and edited visual journalism projects that have earned Pulitzer Prizes, as well as EMMY, Peabody, and Edward R. Murrow awards.

Kennedy has been a featured speaker at some of the most prestigious journalism conferences and media workshops around the world, while also consulting to various academic institutions and international media companies on topics ranging from media management to multimedia storytelling and innovating within a corporate environment.

As the Managing Editor for Multimedia at, Kennedy conceptualized and developed its multimedia section, and created the first documentary video team to produce stories for a newspaper website. His expertise in identifying, recruiting, and managing creative talent led to a continuous stream of professional awards over an 11-year period, while also generating 16 million page views per month for visual content and contributing revenue via high-CPM video pre-roll advertising.

Prior to joining, Kennedy was the Director of Photography at the National Geographic Society for ten years. He directed the Photographic Division that produced all still photography for the Society, with the primary focus on National Geographic Magazine.  While at the Philadelphia Inquirer as Deputy Graphics Director, Kennedy directed two projects that earned Pulitzer Prizes for feature photography. Early in his newspaper career, he worked as a photojournalist at The Gainesville (FL) Sun and The Orlando (FL) Sentinel Star.

Kennedy serves on the Board of Advisors for The Knight Center for International Journalism within the School of Communication at the University of Miami, and on the Board of Visitors for the School of Journalism and Mass Communication at the University of North Carolina-Chapel Hill. He is also an advisor to visual journalism programs at the University of North Texas and University of Florida, as well as serving on the Board of Directors for the Eddie Adams Photo Workshop.

Kennedy graduated cum laude with a degree in journalism from the University of Florida.

View More Videos from ASMP's Strictly Business 3 Conference:

Adaptation: New Skills for the Changing Media Landscape, with Tom Kennedy

The Agile Photographer: A Multimedia Partner for Business, with Jay Kinghorn

The Artist Lost and Found, Part I, with Sean Kernan

The Basics of Copyright, Licensing, and Pricing, with Susan Carr

Breaking into the Biz, with Judy Herrmann

Business Basics Primer, with Judy Herrmann and Richard Kelly

The Future of Licensing, with Susan Carr and Richard Kelly

Making People Love You Madly, with Colleen Wainwright

Multimedia and Digital Video Primer, with Jay Kinghorn


Reality: The New Negotiation Is Sales, with Blake Discher

Secrets to Driving Traffic to Your Blog, with Rosh Sillars

Strategic Reinvention, with Judy Herrmann



Featured photographer: Tom Kennedy

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