The Photography & Filmmaking Education Resource
0 Me Search
1 914-347-3300

Learning Center

Strictly Business 3: Strategic Reinvention


Browse Multimedia by

September 23, 2011 · Published by ASMP

Judy Herrmann talks about real-world tools and strategies for building a creatively and financially rewarding career while adapting to changing realities.

About Judy Herrmann:

Since 1989 Judy Herrmann of Herrmann + Starke has partnered with Mike Starke to produce evocative imagery that utilizes playful compositions, beautiful lighting, and exquisite post-production effects to communicate key messages and connect with audiences. Their creative work has been featured in numerous industry publications and won acclaim from Luerzer’s Archive, Graphis, PDN, How, Pix, and Communication Arts.

A past national president of the ASMP, recipient the United Nations International Photography Council’s Leadership Award, and digital photography pioneer, Judy was named an Olympus Visionary in 2000 and in 2010, hailed by Rangefinder Magazine as one of eleven “photographers you should know.” Since 1995, her energetic and inspiring seminars have helped thousands of photographers build more successful businesses. Through one-on-one consultations and her blog,, she helps people earn a living doing what they love.


View More Videos from ASMP's Strictly Business 3 Conference:

Adaptation: New Skills for the Changing Media Landscape, with Tom Kennedy

The Agile Photographer: A Multimedia Partner for Business, with Jay Kinghorn

The Artist Lost and Found, Part I, with Sean Kernan

The Basics of Copyright, Licensing, and Pricing, with Susan Carr

Breaking into the Biz, with Judy Herrmann

Business Basics Primer, with Judy Herrmann and Richard Kelly

The Future of Licensing, with Susan Carr and Richard Kelly

Making People Love You Madly, with Colleen Wainwright

Multimedia and Digital Video Primer, with Jay Kinghorn

Reality: The New Negotiation Is Sales, with Blake Discher

Secrets to Driving Traffic to Your Blog, with Rosh Sillars

Strategic Reinvention, with Judy Herrmann

Featured photographer: Judy Herrmann

Back to list

to top

New to PhotoVideoEdu? SignUp now to see EDU discounts!

Log In
With Social Account
You can use your social services accounts to login to our system, but if you're logging in the first time please select if you are a



With E-mail