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Strictly Business 3: Making People Love You Madly

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September 23, 2011 · Published by ASMP

Colleen Wainwright talks about how to let your glorious creative light shine through in every aspect of your marketing, promotion, and services—and have the time of your life doing it.

About Colleen Wainwright:

Colleen Wainwright is a writer-speaker-layabout who started calling herself “the communicatrix” when she hit three hyphens. She spent 10 years as an award-winning TV copywriter crafting ads for brands like Wheaties®, Gatorade®, and Jell-O®, and another 10 acting in them for cash money. Since deciding she’d blow her brains out if she had to sit through one more meeting about which way the bears danced around the cereal box, Colleen spends most of her time teaching other creative souls how to talk about what they do in a way that wins them attention, work, and satisfaction and the rest of it horsing around on the Internet.

 


View More Videos from ASMP's Strictly Business 3 Conference:

Adaptation: New Skills for the Changing Media Landscape, with Tom Kennedy

The Agile Photographer: A Multimedia Partner for Business, with Jay Kinghorn

The Artist Lost and Found, Part I, with Sean Kernan

The Basics of Copyright, Licensing, and Pricing, with Susan Carr

Breaking into the Biz, with Judy Herrmann

Business Basics Primer, with Judy Herrmann and Richard Kelly

The Future of Licensing, with Susan Carr and Richard Kelly

Making People Love You Madly, with Colleen Wainwright

Multimedia and Digital Video Primer, with Jay Kinghorn

Reality: The New Negotiation Is Sales, with Blake Discher

Secrets to Driving Traffic to Your Blog, with Rosh Sillars

Strategic Reinvention, with Judy Herrmann


Featured photographer: Colleen Wainwright


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