Colleen Wainwright talks about how to let your glorious creative light shine through in every aspect of your marketing, promotion, and services—and have the time of your life doing it.
About Colleen Wainwright:
Colleen Wainwright is a writer-speaker-layabout who started calling herself “the communicatrix” when she hit three hyphens. She spent 10 years as an award-winning TV copywriter crafting ads for brands like Wheaties®, Gatorade®, and Jell-O®, and another 10 acting in them for cash money. Since deciding she’d blow her brains out if she had to sit through one more meeting about which way the bears danced around the cereal box, Colleen spends most of her time teaching other creative souls how to talk about what they do in a way that wins them attention, work, and satisfaction and the rest of it horsing around on the Internet.
View More Videos from ASMP's Strictly Business 3 Conference:
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The Agile Photographer: A Multimedia Partner for Business, with Jay Kinghorn
The Artist Lost and Found, Part I, with Sean Kernan
The Basics of Copyright, Licensing, and Pricing, with Susan Carr
Breaking into the Biz, with Judy Herrmann
Business Basics Primer, with Judy Herrmann and Richard Kelly
The Future of Licensing, with Susan Carr and Richard Kelly
Making People Love You Madly, with Colleen Wainwright
Multimedia and Digital Video Primer, with Jay Kinghorn
Reality: The New Negotiation Is Sales, with Blake Discher
Secrets to Driving Traffic to Your Blog, with Rosh Sillars
Strategic Reinvention, with Judy Herrmann